Beyond Style: MIRA Windbreaker Sport Campaign

DETAILS

Client: MIRA HOODIE
When — July 2025
Where — GPA Pickleball Arena
Service — Brand Product Photo & Video Shoot

Beyond Style: The MIRA Sport Campaign

Objective:

MIRA approached Fidaiy Studio to create a dynamic visual campaign for their new MIRA Hoodie line — a lightweight, windproof, and modest-friendly outerwear designed for active lifestyles. The brief emphasized vibrant, sporty imagery that connects with confident, modern women balancing performance and style.

Our Approach:

The shoot took place at GPA Pickleball Arena under bright daylight conditions to highlight the hoodie’s versatility in real sporting environments. We paired fast shutter speeds with natural sunlight diffusion to retain vivid colors and crisp contrast across the court’s blue tones.

The visual direction leaned on minimal posing and authentic movement — models interacting naturally on the court, reflecting both energy and comfort. Video shots complemented the photoshoot, focusing on slow-motion motion blur, fabric flow, and lifestyle gestures that enhanced the hoodie’s breathable and flexible features.

Result:

The campaign delivered a cohesive photo and video collection optimized for MIRA’s social media and digital ads. The sporty visuals successfully positioned the MIRA Hoodie as both functional and fashionable, resonating strongly with active women seeking modest performance wear.

Tags: #BrandPhotography #SportsFashion #LifestyleShoot #FidaiyStudio #MIRAHoodie